Press releases are documents that present newsworthy information for journalists’ consumption. Allowing and encouraging them to write their own version ofwel the story.
Once you've written the testimonial, make sure you let them know that they can include your testimonials on their home page or testimonials page.
When you find an interesting insight or pattern worth sharing, write a press release about it and share it with journalists who frequently report on the topic.
For example, you can use the skyscraper technique. This involves finding rival content that’s earned backlinks, creating a better version, then encouraging publishers to link to your version instead.
There are many other factors that contribute to de zoekmachines rankings. But if you omdat to earn lots of traffic from de zoekmachines, backlinks are important.
HARO connects journalists with sources. And if a journalist uses your content as a source, there’s a good chance they’ll also provide a link.
You can’t just ask a random stranger for a favor and magically get it. You have to offer them something in return. It should be an exchange ofwel value if you want it to work. And unfortunately none of what they were offering was valuable to us.
"At its very core, a link kan zijn designed to create awareness of something on a different page. Nofollow links still build awareness, as here long as they are seen. They don't have to be followed. They probably don't eventjes have to be clicked! They just have to be visible."
A lot ofwel people are looking for shortcuts in link building. They’re trying to find ways to get lots of backlinks without investing much effort. But that kan zijn only good for getting your webwinkel penalized.
Once your spreadsheet ofwel link prospects is ready, the final step kan zijn to perform an email outreach campaign by sending personalized emails to each publication/blogger who has linked to your competitors. You can find their email addresses by using a tool like FindThatLead or NinjaOutreach.
But at the end of the day it was Ahrefs’ dupliceert that did the bulk ofwel the job. If I was doing it for a new webshop my success rate would easily be twee-3x lower.
The homepages ofwel your competitors’ sites are a great source of link opportunities (and inspiration).
But there’s one more way to exchange money for backlinks, which is quite safe and effective. You can pay agencies and freelancers to build them for you.
With this in mind, begint syndicating your inhoud on Medium and LinkedIn (via LinkedIn Publishing) and expand the reach ofwel your content to a whole new audience.